Brian J. Wilder | Creative Strategist and Writer
Write. Edit. Repeat.
A side-by-side comparison of a previous email template (left) and a version we created paints a vivid picture of the effectiveness of a clean and organized content design.

Bonefish Grill - Email Marketing Strategy

Breathing new life into an old email marketing database is a challenge that, in this case, required creative direction know-how, cross-functional coordination, and perceptive business acumen.

A side-by-side comparison of a previous email template (left) and a version we created paints a vivid picture of the effectiveness of a clean and organized content design.

A side-by-side comparison of a previous email template (left) and a version we created paints a vivid picture of the effectiveness of a clean and organized content design.

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Our goal to incrementally integrate both design and segmentation-based strategy throughout the Q4 engagement was the best way to create relevant and personal digital experiences for diners.

Our goal to incrementally integrate both design and segmentation-based strategy throughout the Q4 engagement was the best way to create relevant and personal digital experiences for diners.