
Publix Super Markets - Design Systems
When Publix wanted to ensure our customer loyalty platform, Club Publix, and its respective advertising complimented our new design system, they called on me and a 30-year seasoned artist to spearhead the transition.



A copy-forward design system, I was able to flex my creative muscle while crafting smart, simple, and connected messaging.


From concept to execution, this was a soup-to-nuts exercise on how to successfully bring the brand's identity up to date.

